News
Faces‘Looksmaxxing’ Promises Better Looks—but It Can Put Teen Boys at RiskBeardsAhead of Grey Cup game, Elks explain why coach’s change in facial hair symbolizes commitment to teamFaces'Looksmaxxing' among social media trends raising concerns with school counselors, medical professionalsBeardsZohran Mamdani has the most famous mustache in politics — for nowFacesThis one beauty standard is holding women back - why won't we let it go?Faces‘AI Face’ is Creating Dystopian Beauty StandardsFaces15 Low-Maintenance Medium-Length Haircuts That Are Easy to StyleBeardsWexford rugby team smash €10,000 target in ‘Movember’ days after beard shaveFacesModel Paulina Porizkova asks us to imagine a world where 'older beauty' is admired and respectedEyewearQueen of shades: 5 of the coolest eyewear moments from Blackpink’s JennieFaces‘Looksmaxxing’ Promises Better Looks—but It Can Put Teen Boys at RiskBeardsAhead of Grey Cup game, Elks explain why coach’s change in facial hair symbolizes commitment to teamFaces'Looksmaxxing' among social media trends raising concerns with school counselors, medical professionalsBeardsZohran Mamdani has the most famous mustache in politics — for nowFacesThis one beauty standard is holding women back - why won't we let it go?Faces‘AI Face’ is Creating Dystopian Beauty StandardsFaces15 Low-Maintenance Medium-Length Haircuts That Are Easy to StyleBeardsWexford rugby team smash €10,000 target in ‘Movember’ days after beard shaveFacesModel Paulina Porizkova asks us to imagine a world where 'older beauty' is admired and respectedEyewearQueen of shades: 5 of the coolest eyewear moments from Blackpink’s Jennie
EveryFaceShape

Makeup and face art

Kajal and kohl, contouring, Kathakali and Kabuki makeup, thanaka and face paint. 30 face guides on EveryFaceShape so far.

Makeup and face art cover everything applied to the face: kohl and kajal around the eyes, blush and contour, the white oshiroi of Japan, thanaka paste in Myanmar, and the painted faces of Kathakali, Kabuki and Peking opera. Some are everyday beauty, some are faith or festival, and some are stage conventions that tell an audience exactly who a character is.

Old everyday makeup

Kohl was used in Egypt more than 5,000 years ago, made with galena and malachite. In South Asia, kajal is made at home from lamp soot and ghee. Thanaka, ground bark paste, is worn daily on the cheeks in Myanmar. White face paints were worn in Japan and in Renaissance Europe, where the lead in ceruse harmed wearers. Contouring came from the stage and became a mass fashion in the 2010s.

The painted stage

Asian classical theatres made face painting a language. In Kathakali from Kerala, green faces are noble heroes and red-marked ones proud villains. In Kabuki, kumadori lines in red mark heroes and in blue villains. In Peking opera, red is loyalty, black integrity and white cunning. Sichuan opera adds bian lian, changing masks in a split second. In Mexico, faces are painted as calaveras for the Day of the Dead.

Famous makeup face guides

Still to be written: Kathakali.

Further reading

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

The weekly digest

Every Monday: the face guide of the day, new pages on EveryFaceShape, and the conferences and anniversaries of the week ahead.