Stage makeup
Makeup designed to read from a distance under strong lights, shaping or transforming the face.
Also: theatrical makeup, greasepaint
Stage makeup exaggerates features so they read from the back of a theatre. In the West it used greasepaint sticks from the nineteenth century. Asian classical theatre built makeup into the meaning of roles: Kathakali's green and red faces, Kabuki's kumadori lines and the painted faces of Peking opera tell audiences who a character is. Film makeup, from the 1910s, adapted stage methods for the camera.