How to measure a face
Four measurements, taken with a soft tape or a photo and ruler: face length and the widths of the forehead, cheekbones and jaw.
Also: face measurement
To find a face shape, stylists take four measurements in front of a mirror or from a straight-on photo. Face length runs from the centre of the hairline to the tip of the chin. Forehead width is measured across the widest part of the brow. Cheekbone width runs between the highest points of the cheekbones, just below the outer corners of the eyes. Jaw width is measured from the angle of the jaw on one side to the other. Comparing the four gives the shape.